This is the perfect color of brown for me. It is not too light or too intense but you can make it more intense if you put on more. But I liked how it was easy to keep it soft, especially for day. I liked it because I thought it really was semi-matte or almost leaning towards matte. Someone mentioned it having sparkle but I didn't view it as having any sparkle but maybe we all see things differently. I liked it because it does come off as fairly matte on me.