I love this color. I wear it everyday. I have reddish blonde hair and light med skin tone. This color doesn't look obvious on me but lights up my eyes way more then if I worn nothing at all. It's perfect for daytime wear. It also goes great with "In The Buff", which I will occasionally wear in the crease if I want a tad more made up look to my eyes. Also no creasing which I love. Lasts all day whether you use it wet or dry.