I am a lip balm fiend and I have tried so many natural lipsticks I have a drawer full. This lipstick is the best I have found for delivering on color. Others are so sheer I barely get any color, but these increase the more you apply.
The fact this goes on more like a lip balm makes it perfect for not needing a mirror. It goes where you apply it and it never bleeds or feathers. I can keep my lips looking fresh all day long. Plus I LOVE this color, it is like a deep berry shade without looking too blue or too red.