I was pleasantly surprised with the shade. I added it to my starter kit for a try and and it turned out to be a perfect and subtle fuchsia color. I was unsure about it since it looks bright in the photo, but it is nothing like the photo. The feel was nice and creamy without feeling goopy or sticky, and I did not need to use very much. I love the color and it brings my 55 year old lips back to life. I will definitely repurchase and try other shades in the future.